During the past week, the fourth edition of Career Week took place at IPAM Porto, a week devoted entirely to the theme of employability, which aims to assist students in preparing for entering the job market.

It was with great pleasure that I was present at two moments of this event. On Tuesday, November 26th, I spoke on the theme “Preparing for the job market”. My speech focused on the contrast between the past paradigm and the current reality of marketing professionals in the market, as well as the various stages of the job search process.

In an informal setting, the audience was participative and interested, raising several questions that generated an interesting interaction.

On Thursday, ZALOX, the company I founded and in which I hold the position of CEO, was also represented at the Employability Job Fair, which ran throughout the day. During the morning, the students had the opportunity to question the company representatives and find out about the entities. In the afternoon, students were able to compete for available places through speed interviews.

IPAM Porto Career Week 2019 has the participation of 20 companies that exchanged testimonies and experiences with IPAM students, having in my opinion a very positive balance.

To IPAM Porto, thanks for the invitation and the way you received me and Zalox, and the desire to participate in this initiative again in the future.

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About the Author

Francisco Cardoso is ZALOX's CEO. With several decades of experience in business management, digital projects and teams, this blog gathers the know-how acquired, helping managers to overcome current challenges.