The rapid growth of digital communication has forced companies to modernize quickly. Even so, some remained dormant, linked to a past marked by mismanagement, lacking orientation towards interaction with employees.


Nowadays, I have been feeling that many companies are waking up, although in many cases, resembling someone who wakes up from a deep coma, they arise in a high state of disorientation. There is a lack of guidance as to which path to take, and they often only seek out communication and marketing professionals with the same arrogant stance which made them resist change.


We have received requests to help companies wishing to venture on digital. They mention that they just want us to post their posts on Facebook, ignoring all the strategy we try to give them. That is, they seek to avoid an avalanche with an umbrella.


A company's communication starts from the inside out. It should be a reflexion of what one breathes in everyday life in the work environment. It is no use putting some posts on social media when the company culture is non-existent or not positive.


It is imperative to start from the inside, listen to the employees and restructure all communication procedures. It is a work that must be jointly developed by professionals, managers and their employees.


I have experienced many processes in which the managers worked together with us to achieve the goals. These were dignifying projects, some we will never forget, and moments when our brand helped improve the lives of many workers.


For this reason, I will write some articles and deepen this theme, from internal communication to the best way to communicate with the outside.


About the Author

Francisco Cardoso is ZALOX's CEO. With several decades of experience in business management, digital projects and teams, this blog gathers the know-how acquired, helping managers to overcome current challenges.